WHERE FINANCE MEETS NATURE
Open sea meeting a pale pink and blue sky at dusk
Est. 2002 · London & Copenhagen

Where finance meets nature.

We design and structure regenerative business and investment models for investors, companies and governments.

Mission

Align prosperity with planetary health.

Since 2002, MERIKA has been the platform of Erik Bruun Bindslev, working at the frontier of sustainable finance, regenerative agriculture and climate innovation.

We design and structure regenerative business and investment models that unlock systemic transformation, so investors, companies and governments can thrive in an era defined by complexity, interdependence and ecological limits.

Approach

Four disciplines, one system

CAPITAL

Capital structuring

Blended-finance vehicles, private equity models and institutional investment strategies for regenerative agriculture, aquaculture and nature-based solutions.

SYSTEMS

Systems navigation

Helping multinationals, family offices and NGOs manage complexity across the global value chain, from production to consumption, across jurisdictions and cultures.

COALITIONS

Multi-stakeholder engagement

Coalitions of investors, corporates, NGOs and governments that de-risk and scale regenerative solutions.

TRANSITION

Strategic repositioning

Moving organisations from extractive to regenerative models, increasing resilience, impact and long-term profitability.

Wildflower meadow with yellow ragwort, knapweed and chicory
Orange mushroom growing from moss on a pine forest floor
Weathered silver-grey tree trunk with a mossy knot
Cluster of fungi on a decaying log in woodland
Case studies

Capital and scale, in practice

Selected engagements.

Operating Partner

Regenerate Asset Management

Regenerate Asset Management runs one of Europe's dedicated regenerative agriculture funds, owning and operating farmland in Iberia, Denmark and the United Kingdom. The thesis behind this fund, and those to follow: lower input costs and rising soil fertility improve operating margins, support long-term land value and build resilience.

Looking up through a curved timber-slatted atrium to a skylight
Director of Value Creation & Partnerships

EIFO, Denmark's sovereign investment fund

Brought a catalytic impact lens to the fund's investment arm, including a DKK 10 billion green allocation from the Danish Government to transform the Danish economy.

Board of Advisors

RE:OCEAN Fund, Monaco

Launched by the Prince Albert II of Monaco Foundation and Monaco Asset Management to back Series A and B ocean innovators in plastic pollution, regenerative blue food, green shipping, ecosystem restoration and ocean data.

Hotel Schatzalp facade in Davos with the Swiss flag against a deep blue sky
Co-creator

Nature Lunch, Davos

An invite-only gathering during the World Economic Forum Annual Meeting that brings leaders from business, finance, philanthropy, science and civil society together around nature.

  • 2027 edition: Thursday 21 January 2027, Davos.
Guests gathered in a Copenhagen living room at an Impact Soirée evening
Founder

Impact Soirée, Copenhagen

A networking circle in Copenhagen for people working on impact, run as an initiative in collaboration with the Nordic Impact Investor Network.

Offshore wind turbines seen through tall windows over a harbour fort and lighthouse
Former specialist advisor

EIT Climate-KIC

Advised the European Union's climate innovation initiative on strategy, partnerships and fundraising.

Co-creator · Former NED & special advisor

The Savory Foundation, Denmark

Co-created with the Savory Institute as a Danish commercial foundation, structured to attract catalytic and institutional capital into landscape-scale grassland regeneration.

  • Set up to target regeneration of up to 50 million hectares of grassland by 2035.

And more

  • Created the Food Systems editions of The Klosters Forum, 2020 and 2021.
  • Co-created the global Meat Free Monday campaign with the McCartney family, 2009.
  • Invested in and mentored companies through Unreasonable, Snowball, Rockstart and the BMW Foundation Herbert Quandt.
Services

What we can work on together

For family offices, funds & foundations
Portfolio modelling & impact design
Portfolio strategies and impact matrices that align financial performance with ecological and social outcomes.
Board engagement & stewardship
Non-Executive Director or board advisor: governance, strategic oversight and stewardship of mission-driven growth.
Investment strategy & management
Capital into regenerative agriculture, aquaculture and nature-based solutions, from private equity to blended finance.
Due diligence & opportunity shaping
Identifying, evaluating and structuring projects and funds with potential for systemic impact and competitive returns.
Strategy & operations
Value creation & market entry
Core propositions, positioning and products for European and North American markets.
Brand repositioning
Embedding purpose, relevance and resilience in existing brands.
Partnership architecture
Cross-sector partnerships that align investors, corporates, NGOs and governments for risk-sharing and scale.
Regenerative business models
Nature-based logic embedded in operations and governance.
Policy, platforms & global influence
Institutional advisory
Policies, frameworks and incentives that mobilise capital into regenerative systems.
Global platform engagement
Positioning clients and their capital in global dialogues, including the World Economic Forum and WBCSD.
Catalytic structure design
Foundation and fund architectures that attract institutional and catalytic capital, from grassland restoration to ocean regeneration.
Narrative & thought leadership
Impact frameworks that connect client strategy to the global sustainability agenda.
Media

Writing, podcasts and conversations

Articles, a podcast series and interviews on how we produce and finance food, and what it takes to change it.

Articles on LinkedIn · 29 articles, newest first

Show 18 earlier articles, 2021 – 2024
Food, Climate and the Pandemic podcast artwork: global conversations with leaders of regeneration, presented by MERIKA.UK in collaboration with Boulder Strategy House
Podcast series

Food, Climate & the Pandemic

Six conversations hosted by Erik between May and July 2020, asking what the pandemic revealed about the food system, and how brands, farmers, finance and leaders could use the moment to rebuild it.

  1. —TrailerPresented by Erik Bruun Bindslev20 May 2020 · 0:31
  2. 00How can we use the pandemic model for good?Silja Nyboe Andersen · Seleyn DeYarus27 May 2020 · 26 min
  3. 01BrandsBen Arbib · Simon Coley21 May 2020 · 31 min
  4. 02Agriculture & food productionDaniela Ibarra-Howell · Ann Thrupp · Thomas Harttung21 May 2020 · 30 min
  5. 03Financial systemsRobyn O'Brien · Ali Morrow · Silja Nyboe Andersen20 May 2020 · 45 min
  6. 04Circular systemsZem Joaquin · Philippe-Loïc Jacob10 June 2020 · 40 min
  7. 05Regenerative leadershipLaura Storm2 July 2020 · 38 min

Featured podcasts & interviews

  • Hospitality Mavericks · 2024Episode 274: Driving change in food systemsListen on Spotify
  • The Klosters ForumKlosters Forum Podcast: Erik Bruun BindslevListen
  • BioMarine · 2024Interview: Erik Bruun BindslevWatch
  • Meat Free MondayStella McCartney asks Erik Bruun Bindslev about Meat Free MondayWatch

Earlier articles

Food value chain · 360°

From global shipping to the consumer's table.

Erik's career runs the full chain: J. Lauritzen shipowners, Arla Foods, and two decades founding, building and advising mission-led food businesses, before turning to change the way we produce and finance food and fibre.

Track record

Two decades building mission-led food businesses

International strategy, market entry and long-term management for founder-led companies.

  1. 2002 – 2008

    Duchy Originals

    With founder HRH The Prince of Wales, now King Charles III, MERIKA created and implemented Duchy's international wholesale strategy in more than 20 markets and managed it for seven years.

  2. 2005 – 2010

    Scharffen Berger Chocolate Maker

    European expansion for the Berkeley bean-to-bar pioneer: more than 10 markets and sales of about €0.9 million in 18 months. Acquired by Hershey's in 2005.

  3. 2006 – 2015

    Linda McCartney Foods

    Managed the worldwide licence on behalf of Sir Paul McCartney, with Mary and Stella McCartney: global brand strategy and governance of the licence holder.

  4. 2007 – 2017

    Daylesford Organic

    Global strategy for founder Lady Carole Bamford: a European wholesale model and café franchises with local partners in Seoul, Munich and Tokyo, managed by MERIKA for eight years.

  5. 2009 – 2015

    Numi Organic Tea

    European strategy for founder Ahmed Rahim, implemented through a European logistics platform and sales organisations in eight markets.

  6. 2014 – 2016

    Rebel Kitchen

    European strategy and launch preparation for seven EU markets within six months, including commercial team training and distribution partners.

  7. 2016 – 2020

    Karma Cola

    UK and EU strategy and organisation for the New Zealand social-mission brand, implemented in five markets.

  8. 2016 – 2021

    Guittard Chocolate

    European go-to-market strategy for the 150-year-old Californian chocolate maker, then set-up and management of its European subsidiary across three markets.

  9. 2020 – 2022

    Groupe Danone

    A full, comprehensive business resilience analysis of the Nordic businesses and the dairy-free US business portfolio.

Companies founded and owned by Erik Bruun Bindslev

  1. 2013 – 2018

    Wyse Organics

    Linking the East End's incredible farming legacy to homes through chef-prepared organic sous-vide gourmet meals. Founded and owned by Erik in Southampton, New York, built and run for five years before it was sold.

    Wyse Organics logo: chef prepared, Southampton, NYLobster macaroni and cheese with fennelClambake platter with lobster, clams, shrimp, corn and potatoesSteel-cut oats with fresh berriesFilm crew silhouetted on a Southampton beach at sunriseFilming on the beach at sunrise

    Watch: Wyse Organics, Winter·All Wyse Organics films on Vimeo

  2. Founder

    Further companies founded

    Berslev Holding Pte. Ltd., Singapore · BlowToGo · BOCA · HABICO · Jungle Bar · Oganix · WonderJunk

Founder

Erik Bruun Bindslev

A figure seated on a granite boulder on open heathland under a blue sky
BasesLondon · Copenhagen
Past basesMunich · Paris · São Paulo · Buenos Aires · Sydney
EducationMBA, École des Ponts et Chaussées (Paris & Buenos Aires)
BA International Business, Niels Brock Copenhagen Business School
RegionsEurope · North America · South America

Erik founded MERIKA in 2002. Today it is his portfolio platform for shaping the financial and operating models of a regenerative economy.

He began in global shipping (J. Lauritzen) and consumer packaged goods (Arla Foods), then spent two decades founding, building and advising mission-led food businesses including Danone, Duchy Originals, Daylesford Organic, Wyse Organics, Rebel Kitchen, Linda McCartney Foods and Karma Cola.

He advises governments, investors and NGOs on blended-finance vehicles and partnerships that align capital with nature-based solutions.

He has invested in and mentored companies transforming the global agri-food system, directly and through networks including Unreasonable, Snowball, Rockstart, the BMW Foundation Herbert Quandt and the Nordic Impact Investor Network.

Wooden boardwalk through dunes towards the sea at sunset